{"id":9883,"date":"2019-02-21T03:22:38","date_gmt":"2019-02-21T03:22:38","guid":{"rendered":"http:\/\/vaabc.com\/blog\/?p=9883"},"modified":"2022-08-16T03:07:43","modified_gmt":"2022-08-16T03:07:43","slug":"happy-hour-regulation-changes-in-virginia-whats-changing","status":"publish","type":"post","link":"https:\/\/vaabc.com\/blog\/happy-hour-regulation-changes-in-virginia-whats-changing\/","title":{"rendered":"Happy Hour Regulation Changes, in Virginia. What&#8217;s new?"},"content":{"rendered":"<figure><a href=\"https:\/\/www.toastvaonline.com\/\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/vaabc.com\/blog\/wp-content\/uploads\/2019\/02\/happy-hour-updated.jpg\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/vaabc.com\/blog\/wp-content\/uploads\/2019\/02\/happy-hour-updated.jpg 850w, https:\/\/vaabc.com\/blog\/wp-content\/uploads\/2019\/02\/happy-hour-updated-300x199.jpg 300w, https:\/\/vaabc.com\/blog\/wp-content\/uploads\/2019\/02\/happy-hour-updated-768x510.jpg 768w, https:\/\/vaabc.com\/blog\/wp-content\/uploads\/2019\/02\/happy-hour-updated-600x399.jpg 600w\" alt=\"VAabc.com Changes to ABC laws for Happy Hour in Virginia\" width=\"850\" height=\"565\"><\/a><\/figure>\n<h3><a href=\"https:\/\/www.toastvaonline.com\/\">Happy Hour changes for Virginia! <\/a><\/h3>\n<p>The Virginia Legislature and&nbsp;Virginia Alcoholic Beverage Control Authority have approved a New Alcohol HAPPY HOUR Law!<\/p>\n\n\n\n\n<p>HB 2073 Alcoholic beverage control; happy hour advertising. This will expand the ability of retail on-premises licensees to advertise happy hours by allowing them to advertise the prices of featured alcoholic beverages and to use creative marketing techniques, provided that such techniques do not tend to induce overconsumption or consumption by minors. <\/p>\n\n\n\n\n\n<ul><li>\u201cHappy hour\u201d is <a href=\"http:\/\/law.lis.virginia.gov\/admincode\/title3\/agency5\/chapter50\/section160\/\">defined<\/a> as a specified period of time during which alcoholic beverages are sold  at prices reduced from the customary price established by a retail  licensee.<\/li><li>Happy hour may not be conducted between 9 p.m. and 2 a.m.<\/li><li>Restaurants may only use one of two phrases for promotions: \u201chappy hour\u201d or \u201cdrink specials.\u201d<\/li><li>Businesses may promote the time span of their happy hour, and may list specific drink types and brands.<\/li><li>Restaurants may promote &#8220;Happy Hour&#8221; on flyers, posters, social media, their website and in advertisements.<\/li><li>External promotion (outside of the business) of happy hour prices and discount amounts is restricted.<\/li><li>Two-for-one drink specials are illegal.<\/li><\/ul>\n\n\n\n<p>Starting in July, Virginia businesses will have a new landscape to compete in. We&#8217;re excited for you &#8212; but please make sure to check back, often, and stay up-to-date with the <a href=\"https:\/\/www.toastvaonline.com\/\">training <\/a>that VA ABC Consulting offers so that you are constantly updated with any regulation changes that affect you and your bottom line! (and your compliance) <\/p>\n\n\n\n<p><em>*Disclaimer: The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only.\u00a0 Information on this website may not constitute the most up-to-date legal or other information.\u00a0 This website contains links to other third-party websites.\u00a0 Such links are only for the convenience of the reader, user, or browser; ABC Consulting VA, LLC does not recommend or endorse the contents of the third-party sites. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter.\u00a0 No reader, user, or<\/em> <em>browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.\u00a0 Only your individual attorney can provide assurances that the information contained herein \u2013 and your interpretation of it \u2013 is applicable or appropriate to your particular situation. The views expressed at, or through, this site are those of the individual authors&#8217; writing in their individual capacities only.\u00a0 All liability with respect to actions taken or not taken, based on the contents of this site, are hereby expressly disclaimed.\u00a0 The content on this posting is provided &#8220;as is;&#8221; no representations are made that the content is error-free. In no capacity do we represent the Virginia Alcoholic Beverage Control Authority, IRS, SCC or any other government agency.<\/em><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Happy Hour changes for Virginia! The Virginia Legislature and&nbsp;Virginia Alcoholic Beverage Control Authority have approved a New Alcohol HAPPY HOUR Law! HB 2073 Alcoholic beverage control; happy hour advertising. This will expand the ability of retail on-premises licensees to advertise happy hours by allowing them to advertise the prices of featured alcoholic beverages and to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[51,48,50,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Happy Hour Regulation Changes, in Virginia. What&#039;s new? - ABC Consulting News<\/title>\n<meta name=\"description\" content=\"ABC Consulting News - Happy Hour Regulation Changes, in Virginia. 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